PROJECT OVERVIEW

  • Client: Raoul Wallenberg Academy

  • My Role: UX/UI Design, Research, Workshop Facilitation

  • Timeline: 2024, Stockholm

  • Tools: Figma, Miro.

PROJECT GROUP

Copywriter: Albin Bäckman

Public Relations: Philip Lidgren

Production Manager: Paula Martin

UI/UX Design: Alexandra Sanzobar

Graphic Design: Sigrid Langenskiöld

Strategic Communication: Ebba Cederlöv

CHALLENGE

RWA wanted to inspire young people to act with civil courage, but struggled to move beyond their traditional formats.
How might we create a digital concept that resonates with youth while also being scalable across RWA’s broader work (education, leadership training, exhibitions)?

PROCESS

Research → Insights

  • Conducted interviews with students and teachers.

  • Identified the need for a safe, relatable, and engaging platform to discuss civil courage.
    → Insight: Young people connect best with interactive, scenario-based content that feels personal and non-preachy.

Ideation → Concept
Designed an interactive learning journey where students explore real-life scenarios, reflect on decisions, and discuss outcomes in class.

Design → Mockups

  • Visual identity balancing seriousness with accessibility.

  • Clear navigation to guide both teachers and students.

  • Built-in opportunities for reflection and group discussion.

Workshops

  • Co-created with RWA team to ensure adaptability across multiple formats (youth programs, teacher collaborations, exhibitions).

RESULTS

Concept highly appreciated by RWA:

“Your solution makes Raoul feel human and contemporary – through the concept we can sense what he felt in his body 80 years ago. It’s the exact same emotions that move us today – it’s brilliant! The concept can be applied across so many parts of our work: in leadership training, workshops, teacher collaborations, exhibitions, and communication. This elevates and distinguishes us as an organization – you take us out of safe waters, something we’ve struggled with. You pinpointed EVERYTHING we needed!”

  • Positioned the Academy beyond its comfort zone, enabling expansion into new channels.

  • Flexible enough to become a core digital tool for both education and organizational growth.

”Civilkuren”

Encouraging civil courage through a digital learning experience for young people