BACKGROUND:

Communicate Night Trail Run´s new offer for three different trail runs and create that unique feeling of running alone in the dark.

PROBLEM:

The website today needs an update and is promoting one trail with photos of people trail running in groups.

INSIGHT:

Those interested in trail running want to easily find information about various races, be able to sign up and receive advice before races.

IDEA:

A video from the actual run was the starting point of a new look visualizing the darkness and the reflective lights of the Night Trail Run.