BACKGROUND:

Over 90 % of the world´s population lives in areas where air quality exceeds the guidelines set by the World Health Organization, with industrial emissions being a major contributing factor. The Electrolux Group is proactively reducing emissions, contributing to cleaner air. However, increasing awareness becomes challenging when people can´t physically see the progress.

INSIGHT:

If more people could physically see emissions, sustainability awareness would increase.

IDEA:

Boost sustainability awareness for Electrolux by converting their own vehicle emissions into carbon-negative ink. This campaign initiative visually tracks progress to climate neutrality, simplifying the complex topic and preventing air pollutants. Use the ink to illustrate their journey, making sustainability more tangible and engaging for all.