Designing confidence: Simplifying choices in aesthetic treatments

PROJECT OVERVIEW:

Client: DrFilip

My Role: UX/UI Design, Information Architecture, Visual Design

Timeline: 2025, Stockholm

Tools: Figma,

CHALLENGE:

DoctorFilip needed a modern and trustworthy website that could handle a wide range of treatments, highlight their expertise, and make the booking process smooth and intuitive for new and returning clients.
How might we create a digital experience that builds trust, clearly presents complex treatment options, and makes booking effortless?

PROCESS:

Research → Insights

  • Analyzed competitor clinics.

  • Identified confusion around treatment categories and booking flows in current solutions.
    → Insight: Clients need clarity, credibility, and quick access to booking.

Ideation → Concept

  • Structured treatments with filtering by needs/areas.

  • Focus on trust-building through testimonials, imagery, and professional design.

  • Clear calls-to-action leading to booking.

Design → Mockups

  • Minimal, premium look and feel.

  • Mobile-first approach, responsive for desktop.

  • Key screens: homepage, treatment pages, booking flow.

RESULT

A clean and professional website design that balances aesthetics and usability.

  1. Treatment offering made clear and scannable, with filters to help users find what they need.

  2. An intuitive booking flow that reduces friction and builds trust, supporting conversion.

Key screens from the redesign: establishing a trustworthy first impression and structuring treatments for easy navigation.