From everyday to exceptional: Designing a premium experience for biker gear
UX/UI
PROJECT OVERVIEW
Client: Karlssons Hjälmar
My Role: UX/UI Design
Timeline: 2024, Stockholm
Tools: Figma
CHALLENGE
Karlssons Hjälmar is known for craftsmanship and quality, but their digital presence felt accessible rather than exclusive.
How might we create a super-premium identity while staying true to the brand’s core values of quality and trustworthiness?
PROCESS
Research → Insights
Analyzed premium lifestyle brands balancing minimalism with bold imagery.
→ Insight: Premium identity emerges from simplicity paired with expressive visuals.
Ideation → Concept
Storytelling combined with technical transparency — highlighting safety, material details, and product testing.
Design → Mockups
Minimal layouts, bold photography, subtle interactions, and a refined visual hierarchy.
RESULTS
The redesigned homepage:
Conveys a premium brand identity through minimalism and strong visuals
Builds trust with transparent product details (size guides, material data, helmet testing)
Elevates Karlssons Hjälmar from accessible quality to sophisticated exclusivity