PROJECT OVERVIEW

• Client: Karlssons Hjälmar

• My Role: UX/UI Design

• Timeline: 2024, Stockholm

• Tools: Figma

CHALLENGE

Karlssons Hjälmar is known for craftsmanship and quality, but their digital presence felt accessible rather than exclusive.
How might we create a super-premium identity while staying true to the brand’s core values of quality and trustworthiness?

PROCESS

Research → Insights
Analyzed premium lifestyle brands balancing minimalism with bold imagery.
→ Insight: Premium identity emerges from simplicity paired with expressive visuals.

Ideation → Concept
Storytelling combined with technical transparency — highlighting safety, material details, and product testing.

Design → Mockups
Minimal layouts, bold photography, subtle interactions, and a refined visual hierarchy.

RESULTS

The redesigned homepage:

• Conveys a premium brand identity through minimalism and strong visuals

• Builds trust with transparent product details (size guides, material data, helmet testing)

• Elevates Karlssons Hjälmar from accessible quality to sophisticated exclusivity