Redefine the hustle: Empowering creatives to own their future
PROJECT OVERVIEW:
Client: Arts Dynamics
My Role: Visual Identity, UX/UI Design
Timeline: 2023, Stockholm
Tools: Figma, Illustrator, InDesign
Project Group:
Visual Identity & UX/UI Design: Alexandra Sanzobar & Emma Seleskog
CHALLENGE:
Arts Dynamics set out to support creatives worldwide at a time when traditional business models are collapsing and freelancing is the norm.
How might we create a brand identity and digital presence that attracts professional creators and potential investors, while capturing the spirit of art + technology at the core of Arts Dynamics?.
PROCESS:
Research → Insights
Mapped challenges for creatives: instability, lack of support, need for community.
Identified opportunity: connect art + tech → empowerment + future growth.
Ideation → Concept
Defined a brand world that blends playfulness with seriousness, to speak to both artists and entrepreneurs.
Developed a new tone of voice and brand expression to position Arts Dynamics as a trusted yet inspiring platform.
Design → Mockups
Delivered a brand book reflecting the updated visual identity.
Built high-fidelity website prototypes (launch upcoming) with a focus on clarity and inspiration.
PROCESS:
A renewed visual identity that connects art and technology.
A brand universe that welcomes both traditional creatives and innovative tech entrepreneurs.
A brand book + website prototype setting the foundation for Arts Dynamics to grow into a global creative community.
